Indian artists Jiten Thukral and Sumir Tagra hit the streets of New York recently in an attempt to raise awareness for the global epidemic of AIDS happening in India today.
"Sixty-eight people get infected every hour; the fact is really shocking and we thought of it as a research project and then pursued it further to art," Thukral tells indianlifeandstyle.com.

These young artists work collaboratively in a wide variety of media, including graphics, video, music, interior design, product design and fine arts, for companies, collectors, and institutions. They live and work in New Delhi but have set out to reach people in America. Their aim is to educate the public on HIV awareness through visual arts and innovative media.
Both artists are eminently qualified for this task. Thukral received a Bachelor of Fine Arts from Chandigarh College of Art. Then he further pursued his passion for the arts by obtaining a Masters of Fine Arts from Delhi College of Art. Co-project artist Tagra received a Bachelor of Fine Arts from Delhi College of Art and completed his post-graduate studies in Communication
Design at the National Institute of Design in Ahmedabad. "We are amazed to see the project shaping up. People love it," Thukral and Tagra tell indianlifeandstyle.com. They are currently working on an art catalogue that includes all of their past works.
From India to America to Switzerland, the up-and-coming duo plan on displaying their creative Jiten Thukral and Sumir Tagra Let's Play it Safe 1, 2006 Acrylic, oil and fabric appliqué on canvas diptych Diptych
(one canvas is 72 x 72 inches; the other is 72 x 48 inches)
Courtesy of artist and Bose Pacia, New York skills in several exhibitions and auct ions. The two talented associates who consider art and graphic design as their forte blur the lines between fine art and popular culture, product placement and exhibition design, artistic inspiration and media hype. Their art offers a blend of the multiple mediums that not only creates eye-catching artwork, but delivers an important message as well. The paintings are hung on vinyl wallpaper with their own design. The artists' fashion products are
presented as store-like displays with messages promoting safe sex practices and with their own hyper-stylized logo incorporated throughout.
One way or another, Thukral and Tagra are making their voices heard in America.
For more information, visit their Web site at www.thukralandtagra.com.

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