Indian
Americans constitute the wealthiest ethnic community in the United States.
They are not only highly educated, but as professionals, entrepreneurs, scientists
and academics, they are a part of the intellectual and cultural elite of the
country.
Over
the past three decades, Indian Americans have assimilated into American society
even as they have retained their rich Indian cultural heritage, thus emerging
as a community with a distinct identity and lifestyle.
India-West
Publications' newly launched magazine, Indian Life & Style, focuses on
the challenges involved in this process of assimilation, and the evolution
of the Indian American identity.
Even
as the magazine deals with the rich and successful and the glamorous, not
to mention the notorious, within the community, it also has stories centered
around the sociological and cultural challenges that Indian Americans face
in their everyday life – in the workplace and at home. The primary focus
of the magazine is the second generation Indian Americans, who were born and
raised here, and about whom very little has been projected either in the mainstream
media or in the ethnic press.
To
this end, Indian Life & Style has regular features on the Indian American
youth and students. There are also stories on the pressures that young women
and their families face in the ever evolving value system of the Indian American
society.Indian Life & Style can also be described as a biographic journal
as it profiles institutions, companies, products and services that are associated
with Indians in the U.S.
In
sum, the canvas of the magazine is holistic and its objective is to understand
the trends in the life and times of Indian Americans.
