

A Campaign
In First Persons
Reshma Saujanir
South Asians for Kerry (SAKI)
was born of a provocative idea that there was an alternative avenue of political
organization that moved beyond traditional, narrowly constructed paradigms.
SAKI’s team was a response to a culture of fear where exclusion and
marginalization inspired unity and togetherness.
Our team was motivated by hope
that our friends and family would regain their rightful freedoms; hope that
illegal detentions and discriminatory registrations would be stopped; hope
that the anger and fear that all Americans felt would no longer be blindly
aimed at us; hope, finally, that we would be seen as a people who did not
have to justify our presence and that we’d be seen as who we really
are: Americans.
My personal commitment to this
effort began in 2002 when I decided that I had to use my legal training and
represent people targeted by special registration. I’ll never forget
seeing those lines of hundreds of South Asian immigrants, waiting to be humiliated,
harassed and forced to justify their right to remain in this country. All
this despite having broken no law and done nothing wrong.
Normally, fear is not something
tangible. It is an unsettling experience to actually see fear. To actually
hear it. I listened to countless stories of men in our community here in New
York targeted for no reason. I saw it in their eyes – how much their
faith had been shaken – I heard it in their trembling voices.
Amazingly, however, these very
men also expressed a quiet confidence – that their chosen homeland was
the right choice, that America would come around and be the beacon of optimism
for the world again. Amazingly – same men also had hope.
SAKI’s journey began in March 2003. In 2003, Indians, Bangladeshis,
Sri Lankans, and Pakistani Americans were all subjected to racial profiling,
illegal detentions or INS special registration requirements. These unjust
applications of the law were indifferent to religion or country of origin.
We believed that by focusing on
one candidate, John Kerry, and on the issues we have in common, we could transcend
the politics of division and create strength in numbers.
In the early months of the spring and summer of 2003, SAKI focused on intelligence
gathering. We knew that the key first step to successful election mobilization
is setting up a structure to engage and educate the community.
Therefore, we created a much needed
database of South Asian organizations, community leaders, and potential Kerry
supporters and volunteers. We attended meetings three to four times a week
at various organizations in Manhattan, the outer boroughs, and New Jersey.
Once we recruited an active base
of volunteers, we began our visibility campaign. We handed out flyers at parades,
community events, and ethnic restaurants and institutions. We launched the
SAKI Web site and sent out bi-monthly updates.
The summer of 2003 presented many
challenges. Because of Howard Dean’s surging popularity and the generally
competitive primary season, SAKI saw a significant drop in support. As the
New Hampshire primaries approached, only a handful of SAKI members took on
the challenge of making hundreds of calls to South Asian New Hampshire residents.
A lack of people power did not
prevent us from completing this task. Our canvassing trip to New Hampshire
reinvigorated SAKI. I will never forget that cold winter day where we had
a small house party with some South Asian Americans. Some of them were on
the fence between Howard Dean and John Kerry. We were able to explain why
SAKI was doing what it was doing, highlight the next steps, and invite them
to join in the movement.
After the New Hampshire primaries,
excitement for John Kerry surged in the South Asian community. And as we reached
out beyond New York to places like New Jersey, Connecticut, Massachusetts,
and California, it became increasingly apparent that the time to truly unite
the South Asian community had arrived.
Our July 9th fundraiser was a celebration of our efforts. SAKI worked tirelessly
to bring together a group of prominent Indian and Pakistani American leaders
to coalesce around the candidacy of John Kerry.
At this New York event, SAKI raised
almost 1 million dollars. This was the election’s largest single constituency
fundraiser and the highest amount ever contributed by the South Asian community.
By the fall of 2004, SAKI was not only able to deliver funds, we delivered
votes. Through 20 state representatives and a 150-person nationwide volunteer
network, which included many first-time, young voters, SAKI made direct contact
with over 60,000 South Asian voters, a majority of whom were in Ohio, Florida,
Pennsylvania, Minnesota, and Michigan.
By recruiting local South Asian
volunteers and community leaders to register voters and attend cultural, community
and political events, we utilized a grassroots approach characterized by personal
South Asian-to-South Asian contact. As word spread, we received requests from
Kerry-Edwards’ state political directors to handle South Asian outreach
for the campaign. Our notable achievements:
SAKI led the campaign’s South Asian outreach in Florida, Ohio, New York,
California, and Massachusetts; and we substantially enhanced the campaign’s
South Asian outreach in Pennsylvania, Michigan, New Hampshire, Minnesota,
Arizona, New Jersey, and Delaware.
Voter Registration: SAKI
enabled a national voter registration campaign by creating a comprehensive,
user-friendly Voter Registration Kit that was downloadable from our Web site.
Phone Banking: By running twice-weekly phone banks from 13 different cities,
SAKI called over 35,000 South Asian voters in 12 states. We created a Phone
Banking Kit complete with Talking Points for issues concerning the community.
Media Strategy: SAKI was responsible for dozens of pro-Kerry/Edwards op-eds,
interviews, and articles in local and national South Asian media.
The year 2004 will always stand
out in the history of South Asian political involvement. The South Asian community
is now spoken of as a force to be reckoned with by both political parties.
Through the process of mobilizing and organizing South Asian Americans, SAKI
has built strong links with local, state, and national politicians.
The Democratic Party’s official
recognition of the South Asian American Leadership Council at the Democratic
National Committee is one example of how by organizing as South Asians we
have contributed to the empowerment of the community.
I believe that there will be a Democratic resurgence in 2006, 2008 and 2010
and it will heavily be bolstered by the support of the South Asian community.
However, the thing I will cherish
the most about the last two yearsis
the opportunity to work with and meet countless people across the country
who truly believe there is far more that unites us than divides us. SAKI discovered
an incredible pool of leaders – men and women who do not find indifference
tempting.
Men and women ready to take active political participation seriously so that
a real political voice can be forged. Men and women who will make sure that
our community achieves its goals and a common desire to make this country
a better place. Individuals who know that at the core, as Indian, Pakistani,
Bangladeshi, Sri Lankan and Nepalese Americans, we are tied together by our
common bonds, experiences and futures.
Who know that unity heightens our stature and strengthens our voice. Who,
when asked, why should we unite as South Asians, answer: My voice is stronger
when others are speaking with me. My voice is more passionate when others
are crying with me.
My voice is braver when others are standing with me. My voice will be heard,
because with all of us together as a community, everyone has no choice but
to listen.
Just as the men subjected to special
registration had the audacity to hope, we, too, are optimistic about our future.
Our journey to this place started decades ago when the first South Asian immigrants
came to the United States. Today it continues.
Tomorrow we move forward, with greater goals and responsibilities. All the while moving closer to our goal of a serious political voice.